Monday, April 8, 2013

Ten Reasons to Love the Louisville Cardinals

The Louisville Cardinals men's basketball team will get a chance this evening to win its first national championship since 1986. Remarkably, our women's team has a shot at the title as well. In honor of this double success story, and because it's going to be incredibly hard to focus on anything but basketball over the next 12 hours, here's yet another top ten list of reasons why every lawyer should support their hometown team. Some of these are specific to Louisville, but most can be applied anywhere.

10. The law requires a slavish devotion. If you want to be good, you have to put in the time. Rooting for your local sports team gives you something to do outside of work. Everyone needs a hobby.

9. Advocacy. Cheering for the local team gives you a new way to express your allegiance with a particular cause or client. Being an aggressive advocate is an important skill.

8. Kevin Ware.

7. Louisville is on a serious success streak. Football team wins Sugar Bowl. Soccer and baseball teams are tearing it up. And both basketball teams are playing for a national championship -- in a city that is already the nation's top television market for college basketball. Wow.

6. Louisville's law school recently made a giant jump in the US News rankings, landing at 68 in the most recent poll. The University of Kentucky, at 58, also posted a nice gain.

5. Speaking of Kentucky, U of L's rival and sometimes partner, being a passionate fan gives you something else to argue about beyond pre-trial motions and Medicare subrogation. Practice pointer: if you are a hater, i.e. you hate the other team so passionately that you can't celebrate their independent success, keep it to yourself. Bitterness won't win you any business.

4. Road trip! I had an amazing time watching Louisville beat Oregon in the Sweet Sixteen a week ago in Indianapolis. A bunch of friends are in Atlanta right now getting ready for tonight's game. Good excuse for a road trip.

3. Be a winner. Right now, to support Louisville is to associate yourself with a winner. While loyalty is important in any business, being a winner is especially important for attorneys.

2. Business. It makes business sense to show your support for the home team, whether it's Louisville, Kentucky, Indiana, Wichita State, etc. Aligning yourself with the local team is a networking tool, a conversation starter, even a branding tool for your law firm

1. Community. This is what it all boils down to. Being a supporter of the local college team shows you care about the community where you live, and the education of future generations of community leaders, including your children and the children of your clients and colleagues. When three fourths of your hometown's residents are going bonkers about the team, flying flags from their car windows and wearing red T-shirts to work instead of suits, why not join em? Go Cards! 

University of Louisville

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